Activiations in our regions

The opportunities are endless, and we’re excited to begin crafting ideas and narratives for you all to be involved in.

Kyle Turnbull

December 29, 2021 · 5 min read

Activations in our regions

Activations in our regions

A global audience: activiations, activations, activations. 

Much has been made about a recent partnership with LaLiga, and the incredible exposure that this brings. Never before has a cryptocurrency provider partnered with an entire global sports league. As a project this occasion is incredibly special and reflects the tireless work of our team over the past four years. As exciting as this announcement is, we cannot describe the excitement we hold for the next 3 1/2 years. We’d love to take some time to share with you the countries in which we will be activating what this means for us as a project and some of the expectations the community can have regarding the next 48 months.

So what are our regions?

DiviWallet is the official crypto wallet partner for the Middle East, North Africa, Southeast Asia, and China regions. This game changing deal grants us access to 48 countries across three continents, Spanning an incredibly diverse and culturally rich area. As a partner in these regions we see significant potential for the beneficial effects of our products and services, and cannot wait to start the work.

Middle East and North Africa.

This strategic region includes the following countries: Algeria, Bahrain, Chad, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, South Sudan, Sudan, Syria, Tunisia, Turkey, United Arab Emirates, Yemen.

Asia and Oceania.

This strategic region includes the following countries: Korea, Japan, Myanmar, Thailand, Cambodia, Laos, Malaysia, Singapore, Indonesia, Philippines, Australia, New Zealand, Vietnam, Hong Kong, Pakistan, India, Sri Lanka, Bangladesh, Maldives, Nepal, Bhutan, China, Taiwan, Macau. 

What does it mean to have access to a region?

With regards to access, the opportunities we are presented with are wide ranging. Firstly, access translates to television rights and brand placement during select LaLiga games in the countries we are in partnership with. This means significant viewership and attention is expected, as we strive to make DiviWallet a household name. Along with in-game exposure, A partnership presents us with the opportunity to launch powerful activations alongside LaLiga, to create memorable and lasting impacts on the communities in which we are present. It is not an overstatement or an exaggeration to say that the opportunities are endless. 

So what comes next?

Over the coming months and before the beginning of the 2022/2023 LaLiga season we'll be spending significant time working to better understand the differences in the aforementioned communities and countries. This is no small task. Our strategic region stretches halfway around the world, encompassing different cultures, religions, economic and political situations. We 100% believe in the transformative power of crypto, and will ensure that everything we do furthers our mission of financial freedom for everyone. 

Crafting impactful localised Content.

As a part of beginning to understand our key strategic regions, We will also begin to create a plan for localised content and events. It is both challenging And exciting to be tasked with creating experiences for such a diverse group of people and countries. The relevance of cryptocurrency will vary by country, as will the type of experience. And exciting to be tasked with creating experiences for such a diverse group of people and countries. The relevance of cryptocurrency will vary by country, as well the type of experience. Right now we don’t have specifics on what these events will look like, but rest assured, they will highlight the very best that Divi Wallet has to offer. As a part of this partnership, we have the creative license and support to combine both football and crypto to create powerful narratives and experiences within our regions. 

What might these initiatives look like? 

From DiviWallet branded football tournaments with ex-pros, to coding hackathons, and charitable events, the sky truly is the limit with regards to how we can create memorable experiences for both crypto and football fans alike.

Here are some of the ways in which we’ll work with LaLiga over the coming months 👇

Working alongside the LaLiga foundation: a big part of the reason LaLiga chose DiviWallet as a regional partner, was our commitment to the betterment of society, through technology. We are excited to work alongside the LaLiga foundation in our region to create meaningful change. 

A prime example of this is the Za’atari refugee camp, in Jordan, in Which LaLiga, the UN Foundation, and Lays built an incredible football pitch for kids to play. 

It will be a moving experience being able to work with these communities and deliver initiatives, rooted in the foundational principles of crypto. With LaLiga, we can continue this goal of equality, transparency, and fairness. These may be coding camps for kids to learn valuable skills or football tournaments with ex-professional footballers. Whatever we do, we’ll be furthering the mission of the LaLiga foundation, whilst incorporating the technology we all love. 

Fan-zones, connecting people across countries:

We may also be able to interact with fans in a more traditional way. We could run a DIVI Happy hour at local bars, where you get a free drink when you pay with DIVI. Or we could run events in cities all over the globe, where fans can gather and connect. 

Offer once-in-a-lifetime experiences:  LaLiga is committed to creating incredible experiences for fans all over the globe. Alongside them, we will be able to create initiates where people can win access to exclusive footballing events. We could run competitions around the wallet, offering prizes such as exclusive tickets, pitchside experiences, merchandise, and meet and greets with professional footballers. Again, the sky's the limit. 

There’s plenty more to come. 

Nothing written above is set in stone. It is merely an example of what we’re able to do in partnership with this incredible league. The opportunities are endless, and we’re excited to begin crafting ideas and narratives for you all to be involved in. 

Stay up to date.

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Kyle Turnbull

December 29, 2021 · 5 min read

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