We’re proud to announce that we have entered a strategic partnership with LaLiga!
December 02, 2021 · 3 min read
Today we take a giant step forward as a project. We’re proud to announce that we have entered a strategic partnership with LaLiga. LaLiga is the largest football league in the world rivaling the popularity and viewership of the English Premier League. LaLiga is a global organization that prides itself on innovation and social responsibility. As leaders in the entertainment sector, they have enormous global reach and maintain responsibility for the organization of the national professional football competitions in Spain. The association carries out its important social action through the LaLiga foundation.
Signed, sealed, delivered.
Tangible value for existing users, and reach new and exciting markets. Here are some of the highlights of our partnership:
Official and exclusive crypto wallet sponsor of LaLiga in select regions, including North Africa, the Middle East, South East Asia, China, and India.
Access to their ambassador program: this allows us to create exciting and engaging crypto and football-related content for both Divi Wallet users and football fans.
In-stadia logo placement: The Divi Wallet logo will be present during live football matches. This includes high-profile teams such as FC Barcelona and Real Madrid, who have huge followings.
LaLiga marketing asset activation: as a partner, we’ll be conducting high-profile marketing activations and events across the globe, as we grow our brands together
DiviWallet is the official regional crypto wallet of LaLiga
DiviWallet and LaLiga both cater to a global audience. DiviWallet is the first crypto wallet to offer a non-custodial staking solution that can be launched from a mobile phone virtually anywhere in the world. LaLiga is the largest football league by reach, in the world. In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally. The global nature of cryptocurrency and football creates amazing synergy for DiviWallet and LaLiga.
Divi Labs and LaLiga share a common focus on driving innovation and supporting local communities. Divi Labs pledges to support these goals through:
Outreach: We will elevate the fan experience using cryptocurrency via unique outreach and events. The exposure and impact of these events will lead to significant growth of the global DiviWallet community.
Partnering with partners. Crypto has always championed collaboration. One of the reasons the industry has been able to adapt so rapidly is due to the open-source nature of the technology, and a willingness to support each other.
DiviWallet and LaLiga are bold, smart, and innovative organizations that understand the power of building strong community support through high-quality products and social responsibility.
We want to bring this same level of integrity to our partners in different fields. We see significant commonalities between the football community and those that support blockchain projects. We couldn’t be more excited to work alongside such a prestigious league, in an official capacity.
LaLiga is the leading football league in Spain. DiviWallet is the leading self-custodial mobile wallet to earn, store and spend cryptocurrency. This is a match where everybody wins.
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December 02, 2021 · 3 min read