Dear Divi Community,

We’re excited to share an update on our marketing proposals and website progress as a complement to our latest Divi Update video. Below, you’ll find a breakdown of our discussions with marketing agencies, the offers we’ve received, and a preview of our evolving online presence.

Marketing Proposals Update

Over the past couple of weeks, we engaged with two marketing agencies to explore strategies that can effectively carry our new message to the masses. Thanks to the incredible support from our community, we secured a $15K budget, with the option to extend it up to $30K for a two-month campaign.

Our primary goal was to gather insights into what’s possible within these budgets and assess if securing additional funding would be critical to achieving the best results.

Initially, one agency proposed a PR-only strategy, while the other focused on a growth-centered approach. To ensure a fair comparison, we asked the first agency to provide a growth-focused proposal as well. They responded promptly, and we now have two detailed offers to consider.

Proposal Insights
  • One agency provided a highly detailed strategy and concrete KOL (Key Opinion Leader) examples, while the other was more general in its approach.
  • We believe Agency #2 offers a more refined solution tailored to our needs due to its structured approach and clearer execution plan.

You can see a summary of both proposals in the table below:

Marketing Proposal Comparison

here are detailed PR package breakdowns and examples of KOLs suggested by each agency:

Right click and select open in a new tab to zoom

PR Package Details
Right click and select open in a new tab to zoom

Key Opinion Leader (KOL) Examples

At this stage, we are evaluating the best components from both proposals to create an optimal strategy. While Agency #2 offers better KOLs and detailed execution, their plan involves a subscription model.

Right click and select open in a new tab to zoom

For clarity, a KOL (Key Opinion Leader) is an influential figure within a specific industry who can shape public opinion and drive engagement. Their endorsements add trust and authenticity to our brand, making them a powerful tool for marketing campaigns.

Based on our findings, securing additional funding for either a larger PR package or more KOL partnerships would significantly enhance our reach and impact.

Website Progress

Alongside our marketing efforts, we have made significant progress on the website redesign.The homepage is almost complete, and we’re excited to share a fixed demo with you. You can view it here: [link]

Our goal is to create a modern, engaging website that reflects our new focus on Side Chains, highlights their advantages, and sets the stage for the future vision of Divi and its partners. Your feedback will be invaluable as we fine-tune the design in the coming days.

Launch Timeline & Next Steps

Both the marketing campaign and new website are expected to be ready in the next few weeks. However, we will ensure strategic alignment with market conditions before launching to maximize impact. Stay Connected!

Your support and engagement continue to be the driving force behind Divi’s growth. To stay updated, make sure to:

✅ Join the conversation on [Discord]& [Telegram]
✅ Follow us on [Twitter] & [YouTube] for the latest updates
✅ Share your thoughts and feedback—we value your input!

Thank you for being a part of this journey! 🚀

The Divi Side Chain Team

 

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Marketing Campaign & New Website Progress

March 5, 2025

Divi Community Update March 5th 2025

Dear Divi Community,

We’re excited to share an update on our marketing proposals and website progress as a complement to our latest Divi Update video. Below, you’ll find a breakdown of our discussions with marketing agencies, the offers we’ve received, and a preview of our evolving online presence.

Marketing Proposals Update

Over the past couple of weeks, we engaged with two marketing agencies to explore strategies that can effectively carry our new message to the masses. Thanks to the incredible support from our community, we secured a $15K budget, with the option to extend it up to $30K for a two-month campaign.

Our primary goal was to gather insights into what’s possible within these budgets and assess if securing additional funding would be critical to achieving the best results.

Initially, one agency proposed a PR-only strategy, while the other focused on a growth-centered approach. To ensure a fair comparison, we asked the first agency to provide a growth-focused proposal as well. They responded promptly, and we now have two detailed offers to consider.

Proposal Insights

You can see a summary of both proposals in the table below:

Marketing Proposal Comparison

here are detailed PR package breakdowns and examples of KOLs suggested by each agency:

Right click and select open in a new tab to zoom

PR Package Details
Right click and select open in a new tab to zoom

Key Opinion Leader (KOL) Examples

At this stage, we are evaluating the best components from both proposals to create an optimal strategy. While Agency #2 offers better KOLs and detailed execution, their plan involves a subscription model.

Right click and select open in a new tab to zoom

For clarity, a KOL (Key Opinion Leader) is an influential figure within a specific industry who can shape public opinion and drive engagement. Their endorsements add trust and authenticity to our brand, making them a powerful tool for marketing campaigns.

Based on our findings, securing additional funding for either a larger PR package or more KOL partnerships would significantly enhance our reach and impact.

Website Progress

Alongside our marketing efforts, we have made significant progress on the website redesign.The homepage is almost complete, and we’re excited to share a fixed demo with you. You can view it here: [link]

Our goal is to create a modern, engaging website that reflects our new focus on Side Chains, highlights their advantages, and sets the stage for the future vision of Divi and its partners. Your feedback will be invaluable as we fine-tune the design in the coming days.

Launch Timeline & Next Steps

Both the marketing campaign and new website are expected to be ready in the next few weeks. However, we will ensure strategic alignment with market conditions before launching to maximize impact. Stay Connected!

Your support and engagement continue to be the driving force behind Divi’s growth. To stay updated, make sure to:

✅ Join the conversation on [Discord]& [Telegram]
✅ Follow us on [Twitter] & [YouTube] for the latest updates
✅ Share your thoughts and feedback—we value your input!

Thank you for being a part of this journey! 🚀

The Divi Side Chain Team